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happy philosophy

We are Film Makers. Photographers. Designers. Writers. Comedians. Artists. Illustrators. Musicians. Dancers. Tweeters. Gamers. Instagrammers.

All brought together by the common belief that an idea can change everything. We are not an advertising agency. We are what you call an Idea Shop.

A special unit for special requirements. We are here only to serve those who wish to do things differently.

  • We are 8 years old today.
  • We are small as a set-up. But big as an idea.
  • We started with two people in May ’08.
  • Today, eighty of us are Happy.

Flipkart.com is an e-commerce portal that went live in 2007. Initially, it was an online bookstore. At present, it is an online megastore with a portfolio that includes clothing, music, movies, games, mobiles, cameras, computers, healthcare and personal products, home appliances and electronics.


Diesel has long been a leading pioneer in denim and casual fashion, known for moving outside and ahead of trends in its industry. While always retaining its DNA, Diesel has evolved into the world of premium casual wear, becoming a true alternative to the established luxury market.



PEOPLE is a causal-wear brand from the house of Madura Garments and AV Birla. Determined to democratize fashion, the brand offers cool and trendy clothing at affordable prices. Directed at young India, merchandise is fresh and in-season, while staying accessible to everyone.


Lee Jeans is a leading international denim and casual wear brand. Started in 1889, the company has continued to expand its fashion lines through the years. Today, Lee is all about introducing newer fits, styles, finishes and features into this ever-growing market.


Maiya's is a processed foods initiative by Dr. Sadananda Maiya, the man behind the Norwegian-owned MTR enterprise. Maiya's offers over 200 ready-to-eat and ready-to-cook packaged snacks and dishes. The brand is a bridge between the past and future as they use innovative processes to preserve traditional recipes.


Helios is India’s finest multi-brand watch retailer. Launched by Titan Industries, the country’s largest watch manufacturer, Helios offers customers a buying experience unparalleled in India. The outlets house over 40 international brands including Movado, FCUK and Roamer with prices ranging between Rs.5,000 to a lakh.


Launched in India in 2007, amanté is a subsidiary of MAS Holdings, South Asia’s largest supplier of intimate wear. With a vision to be the leading premium lingerie brand in the Asian region, the brand is backed with two decades of excellence in this specialized field. Amanté promises to offer elegance, comfort and value to every Asian woman.

Basics Life

Basics Life is a lifestyle retail store for men. It features the brands Genesis, Basics 029 and Probase from parent company, Hasbro. The concept of the store is to cater to all of men’s needs from casuals to formals to accessories and footwear under one roof. Currently there are over 120 exclusive outlets spread across South India, Colombo, Bahrain and Qatar.

Basics 029

Basics 029


Established in 2012, Bluestone.com is a premium online jewellery store offering a variety of jewellery and accessories, with a special focus on fine personal jewellery.

The Good Chain

The Good Chain is a fruits and vegetables store by MYA. They source produce straight from the farmers to eliminate unnecessary middlemen. This enables the farmers to generate fresher products for consumers and better incomes for themselves.

Milk Route

Milk Route is a supply chain network dedicated to organizing rural producer base and moving their produce using innovative technology. It also efficiently manages the supply chain from villages to downstream markets at best quality standards and lowest costs.

Recently, they launched their packaged milk brand in the retail market.


Launched in 2001, Nirvana is a production house headed by Sneha Iype and Prakash Verma. Today it is considered one among the top production houses in India, with their innovative, out-of-the-ordinary films being recognized at prominent award festivals including Cannes and London International Awards.

Ola Cabs

Ola Cabs is a car rental service, currently providing service in Mumbai, Delhi and Bangalore. With its revolutionary Mobile App it is one of the fastest growing startups in the Indian Internet Service industry.



Incredible India

‘Incredible India’ is a marketing campaign by the Government of India to promote Indian tourism. Nirvana Films got commissioned by the Department of Tourism to produce the Incredible India film for 2009. Nirvana commissioned us to write the script.


MTV India, part of Viacom 18, is a channel specialising in music, reality, and youth culture programming. Started on 1996, it is one of India's leading music and youth entertainment channels.


Myntra.com is an Indian online fashion and casual lifestyle retailer. In 2007, Myntra.com offered personalization of gifts including t-shirts, mugs and caps. However in 2012, the company shifted its catalogue to fashion and lifestyle.

Planet Kids

Established in 2005, today Planet Kids is one of Bangalore’s leading playschools. The institution believes in providing a wholesome learning experience through internationally accepted teaching methods combined with fun and creativity.




Skyye is located on the highest level of the tallest building in Bangalore, UB City. With a beautiful view of the city’s skyline, this upmarket rooftop lounge bar is one of the most popular hangouts in Bangalore.


Wipro Limited is an information technology (IT) consulting and outsourcing service company, and is the second largest IT company in India. Its subsidiary, Wipro Enterprises Ltd., offers consumer care, lighting, healthcare, and infrastructure engineering.


Thermal And A Quarter (TAAQ) is a path-breaking rock band from Bangalore, India. Over the last 16 years, TAAQ has performed all over the world, including the USA, United Kingdom, China and South-East Asia. They have also supported rock legends like Guns ‘n’ Roses, Deep Purple and Jethro Tull. With 5 released studio albums, TAAQ has won awards for individual musicianship as well as for their contribution to Indian rock.


Maraa is a NGO that employs media and art to influence the society's quality of life, health and livelihood.

Radio One

Radio One is a radio station in India. Operating in eight metros, it is a joint venture between Mid-day Multimedia and BBC Worldwide Radio One is the only station in Bangalore that offers Bollywood programming and International programming in Mumbai & Delhi.

Smoked out barbecue

Smoked Out is a BBQ and Grill based in Bangalore, India. The restaurant offers American-style grill with an original in-house sauce.

Bentley drugs

Bentley drugs


2 Silver – Film - Flipkart “Flipkart It” - Goafest ‘13

Flipkart.com | Flipkart It | Mr. Tweeter Flipkart.com | Flipkart It | Mr. Impatient Flipkart.com | Flipkart It | Mr. Forgetful

3 Bronze – Film – Flipkart “Shopping Ka Naya Address” - Goafest 2013

Flipkart .com | Fashion Has A New Address | Concert Flipkart.com | Fashion Has A New Address | Hospital Flipkart.com | Fashion Has A New Address | Board Room

1 Bronze - Design – The Good Chain - Goafest 2013

The Good Chain – Retail Design

1 Bronze – Design – Amanté Body Band – Goafest 2013

Amante – The Body Band

1 Bronze – Radio – Ola Cabs - Goafest 2013

Ola Cabs - Where are you?


1 Gold Effie – Flipkart “No Kidding, No Worries” – 2012

Flipkart | No Kidding. No Worries. Flipkart | No Kidding. No Worries. Flipkart | No Kidding. No Worries.

1 Silver – Film – Flipkart “No Kidding, No Worries” – Asia Pacific Adfest ’12

Flipkart | No Kidding. No Worries. Flipkart | No Kidding. No Worries. Flipkart | No Kidding. No Worries.

1 Silver – Radio – Ola Cabs – exchange4media Golden Mikes

Ola Cabs - Where are you?

1 Bronze – Myntra Environmental Graphics – Goafest ’12

Myntra.com | Environmental Graphics

1 Bronze – Planet Kids Talking Invite – Goafest ’12

Planet Kids | The Talking Invite


1 Silver – OOH Public Service – Lee – Goafest ‘11

Lee | Never Wasted

1 Bronze – Lee ‘Never Wasted’ - Young Guns ‘11

Lee | Never Wasted

1 Bronze – Print Craft – Lee – Goafest ‘11

Lee | Never Wasted

1 Bronze – Packaging Design – Lee ‘Never Wasted’ - Goafest ‘11

Lee | Never Wasted

Award for Excellence – Packaging Design – Lee ‘Never Wasted’ – Communication Arts ‘11

Lee | Never Wasted

1 Design shortlist – Lee ‘Never Wasted’ – Cannes 2011

Lee | Never Wasted

In book entry – Lee ‘Never Wasted’ - The Work 2011

Lee | Never Wasted


Grand Prix - Incredible India - Plock Festival ‘09, Poland

Radio One - Incredible India | The Tourist

Grand Prix – Incredible India - Das Stadttor at the ITB Berlin ‘09

Radio One - Incredible India | The Tourist

1 D&AD Shortlist – Lee Skinny Jeans Packaging – 2009

Lee Skinny Jeans Packaging

1 Bronze – Design – Niravana Showreels – Goafest 2009

Niravana Showreels

1 Bronze – Design – Lee Skinny Jeans Packaging - Goafest ‘09

Lee Skinny Jeans Packaging


The Idea shop

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A Happy Day!
Gold at effies